Baby Clothing Slogans


Story Details

Outrage over rude and offensive slogans on baby clothes.

Following is the full statement Today Tonight received from Best & Less:

"Recently we have received a number of articles written around a small number of slogan products we have across our baby and kids ranges. Since the articles went to market a number of weeks ago we have had an absolutely overwhelming and positive response from people and customers supporting the fact that they do not find these products offensive and that they are in fact innocent and humorous, as they were intended to be. The majority of comments related to this issue on websites and social forums support this.

We know and understand our customer well and would never set out to offend or stereotype them in any way no matter what the age, retail success comes from getting it far more right than wrong. We accept the right of the commentator to the opinion that they have, it’s not an opinion that we agree with.

Rodney Orrock,
Chief Executive Officer - Best & Less"


Hashtag #babyclothing

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