Bloggers

Broadcast:

Story Details

Blogs are on the rise and bloggers are raising their profiles...

In the past they might have begun with "dear diary"... But people's personal musings and opinions have since migrated on line and those blogs are becoming big business.

Meet three Adelaide bloggers who are putting their passions on pc's for the world to see... And enjoying the perks.

“Blogging is having a massive impact on the media landscape because bloggers themselves are becoming commentators and identities and almost mini celebrities in their own right,” says social media commentator Michelle Prak.

Michelle predicts the blogging boom will continue and if you're not writing a blog then no doubt you'll want to read one.

“If you’re focused on making an income for a blog it's very important at first just to have great content. It's a little bit like a viral video, you can't force a viral video… it will happen if the content's great so the first thing to focus on is do you have something to say?” says Michelle.

Lauren Zwaans is the creator of Urban Silohette.com … a site collaborating fashion bloggers in Adelaide that gets more than 15,000 readers a month.

“I'd been working as a journalist and I didn't feel I was getting the creative freedom to do what I wanted and I thought what better way to do what I want than start a blog and be my own boss… I launched in January and by May I was at Sydney Fashion Week rubbing shoulders with some pretty big names. I met Akira Isogawa, that was a pretty big highlight so it was fantastic to do that right away,” says Lauren.

Alicia Parsons spends her days styling homewares, shooting them and then sharing them. Her blog attracts more than 1000 visitors a day and now she earns money as a guest-writer and an ambassador for major Australian brands.

“I've been fortunate enough to work with Polkadot Bride and more recently I've worked with sponsors such as Target. It's opened up opportunities I didn't expect, introducing my blog to potential advertisers and press,” says Alicia.

“Some people are enjoying a good income from blogging. They've been able to give up their careers so they'd be earning something in the six figures bracket and the attractions to the sites having that solid salary is the flexibility for your lifestyle as well. Being your own boss and the whole concept I guess of working online,” says Michelle.

And of the hundreds of thousands of bloggers in Australia... Some are building their profiles internationally and are even paid to travel the globe... Fashion blogger Nicole Warne is one of the lucky few...

“I get about four hundred thousand hits a month and I reach about one point three million through all my social media,” says Nicole.

For music blogger Spoz Spozington... Yes it's an alias... Being a full-time blogger means spending most nights at the pub and reviewing live gigs.

“It is very much a 60 hour week just rampaging insomnia because I'm dealing with a sub-sector, a scene that doesn't get a lot of attention so they're starving for it… it's the dream of living like a rock musician.

“If you’re focused on making an income for a blog it's very important at first just to have great content. It's a little bit like a viral video, you can't force a viral video… it will happen if the content's great so the first thing to focus on is do you have something to say?” says Michelle.

Share