Apps Are Big Business

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"It is a market that's just growing and growing and growing."

"The app market breeds opportunity and i think once you get into it it's very addictive."

"It's definitely a multi-billion dollar industry with huge growth yet to come"

THEY HELP US STAY CONNECTED, ORGANISE OUR LIVES AND CAN EVEN MAKE OUR FRIENDS JEALOUS...

"The whole app industry has probably come about over the past four or five years. We're in a really interesting position at the moment, where by a lot of people can participate within that industry without having substantial financial backing."

"Gday… welcome to odd games."

LOCAL HOUSES ARE BEING TRANSFORMED INTO STUDIOS… CREATING HUGELY POPULAR APPS… DOWNLOADED WORLD WIDE

"Because we grew it as a hobby, a lot of success came pretty early, with nailing big licenses like big foot branding… monster truck destruction. Once we got that, it really made it 'oh wow this is serous… let's be serious ourselves.'

"My name's david o'donough…i'm the technical director at odd games and i do the programming."

"My name's terry o'donoughue… i'm the 3d artist at odd games"

"I'm ben marsh, and i'm the managing director at odd games."

SOME MIGHT SAY THREE'S A CROWD... BUT IT WAS THE ADDITION OF MANAGING DIRECTOR BEN... TO BROTHER DUO DAVID AND TERRY… WHICH PRODUCED A WINNING COMBINATION…

"It's easy because there's three people in odd games, so usually it's two against one so it doesn't really matter."

AND THE SUCCESS HAS BEEN QUICK...

"We started out in the lounge room… we made monster truck destruction… it's been downloaded 1.9 million times...and now we're making a Shaquille O'neal game... Still in a lounge room but eventually we'll be able to get there and have our own studio."

"It's a revolution in the way things work. It's still very new… a lot of the rules are still being defined. You'll see trends come and go and you'll see businesses boom and bust."

PHIL MAYES FOUNDER OF MIGHTY KINGDOM... HAS MADE THE BIG MOVE FROM BEDROOM TO OFFICE STUDIO...

"We try and keep it a bit casual in the office. We don't enforce any strict 9 to 5 working hours. We try and keep the environment fun and, like as you can tell, we don't wear shirts and ties. We're not that kind of software development."

THE ADELAIDE BASED DEVELOPER CREATES UP TO 10 APPS A YEAR…HOPING TO UNCOVER THE NEXT BIG HIT...

"The classic story is angry birds. It took them 52 games before they found angry birds…If it's going to take us 52 games to find our angry birds, than it's going to take 52 games."

AND ONE NEW IDEA IS ALL IT TAKES TO CATAPULT YOU FROM OBSCURITY TO MULTI-MILLIONAIRE… AS 17 YEAR NICK D'ALOISIO DISCOVERED.

"I created a company called summly. You tell it your interests and it shows you summarised content, but instead of just a headline, summly gives you 400 characters. That's more than a tweet but less than a full article."

THIS YEAR... YAHOO BOUGHT THE HIGH SCHOOL STUDENTS APP FOR A REPORTED $30 MILLION...

"Every year there's a new wonder kid that's made something. I'm thoroughly jealous of the fella. I know it's going to happen again and it's not going to be me."

"…I was quite happy for him, because i would love to have 30 million dollars… who wouldn't? So good on him."

THIS YEAR… OVER 435,000 NEW APPS ARE EXPECTED TO FLOOD THE MARKET… SO WHAT CAN YOU DO TO MAKE YOUR APP STAND OUT FROM THE CROWD?

"That's the secrets isn't it… look we do have a philosophy, and the philosophy is, that you need to get people on board… you need to get brands on board.

"The great thing about digital distribution, is that it doesn't matter where you are in the world, if you've got a great idea you can publish it and you can reach the entire world."

THE MARKET FOR PAID APPS REACHED $8 BILLION DOLLARS LAST YEAR AND IS EXPECTED TO RISE FURTHER….

"IF YOU LOOK AT THE US FOR EXAMPLE… THERE'S 220 MILLION PHONE USERS. ONLY 50% OF THEM HAVE SMARTPHONES SO THAT MEANS THERE'S STILL ANOTHER 110 MILLION PEOPLE TO CONVERT OVER TO SMARTPHONES AND THAT'S JUST IN THE USA ALONE."

EVEN MORE EXCITING IS A NEW AUSTRALIAN GRANT... GIVING DEVELOPERS AN OPPORTUNITY TO MAKE THEIR DREAMS A REALILTY… WITH SCREEN AUSTRALIA COMMITTING MORE THAN $30 MILLION OVER THE NEXT THREE YEARS...

" STUIDOS LIKE US CAN APPLY FOR A CERTAIN NUMBER OF YEARS AND GET THEIR GAME OUT QUICKER. FOR SOEMTHING LIKE THAT TO BE HAPPENING IN AUSTRALIA IS VERY EXCITING RIGHT NOW."

AND FOR THOSE HOPING TO BE THE NEXT NICK D'ALOISIO…

"VERY, VERY EASY TO CREATE AN APP. A LITTLE BIT HARDER TO MAKE IT SUCCESSFUL. GET OUT THERE, LEARN TO CODE, DO SOME DRAWINGS, DOWNLOAD UNITY AND GET STARTED."

"YOU JUST NEED TO GET PEOPLE IN, GET THEM PLAYING IT, GET THEM USING IT. SEE WHAT THEY ENJOY AND FOLLOW THE FUN."

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